Website Discovery Questionnaire

Tell us about your business, goals, and website needs. You can also share files to help us plan your website from the ground up.

Section 1 of 9Business Information

01. Business Information

Tell us about your organization and what you want to accomplish.

Business name

Primary contact name

Email address

Phone number

Website or domain name

What does your business do?

What are your main products and services?

What makes your business different?

What are your top three website goals?

02. Audience & Market

Who should find and use your website?

Describe your ideal customer

Locations or service areas

Do you serve local, national, or international customers?

What problems do your customers need solved?

What questions do customers ask most often?

Top competitors and their websites

03. GoDaddy & Existing Setup

Help us assess what is already built.

Which GoDaddy product do you have?

What has already been built?

Where is your domain registered?

Do you have existing content to reuse?

Are business email addresses connected to the domain?

Who manages the domain and hosting?

Can you grant delegated access when needed?

04. Branding & Content

Shape the look, feel, and content.

Do you have a logo, brand colors, and fonts?

Websites you like and why

Pages you want included

Available photos, videos, reviews, and case studies

Who will provide and approve content?

Preferred website tone

Required licenses, disclaimers, or notices

05. Features & Lead Generation

Define how visitors become customers.

Most important action visitors should take

Required features: forms, booking, payments, store, etc.

Do you need chat or after-hours inquiry handling?

Where should inquiries be sent?

Social media profiles to link

Software or CRM integrations

06. SEO Discovery

Plan search visibility from the beginning.

Search phrases your customers might use

Highest-priority products or services

Target cities, regions, or markets

Do you have a Google Business Profile or Bing Places listing?

Do you use Analytics, Search Console, or Bing Webmaster Tools?

Existing articles or educational resources

Seasonal or priority search topics

07. AEO Discovery

Plan useful, accurate content for answer engines and AI search.

Top customer questions before purchasing

Credentials, expertise, and experience

Facts or explanations customers should associate with your business

Public reviews, awards, memberships, and case studies

Are you open to publishing FAQs and helpful guides?

Who can verify industry-specific claims?

08. Launch & Support

Align on schedule, approvals, and ongoing needs.

Ideal launch date

Estimated budget or investment range

Final decision-maker

Would you like ongoing maintenance, SEO, or reporting?

What would success look like after 90 days?

Anything else we should know?

09. Materials & File Uploads

Upload available materials or share a folder link. You can skip anything you don't have yet.

Please do not upload passwords, payment card information, or other sensitive account credentials. We will arrange GoDaddy delegated access separately.

Shared folder link (Google Drive, OneDrive, Dropbox, etc.)

Ensure the link is accessible to the intended WitPilot AI contact. Do not make confidential files public.

Logo & brand assets